GoDaddy or NoDaddy? (JOUR 4460)

GoDaddy is a domain name registrar established in 1999. In recent years, its TV commercials  have been strange. Sometimes they are funny, but sometimes they are just sad.

In this commercial, a woman celebrates her first customer that is not related to her because of her GoDaddy website. Thrusting red heads. Interesting. This commercial features a crying, singing man sitting on a toilet. Other GoDaddy commercials can be seen here.

For the 2015 Super Bowl, GoDaddy created a new commercial.  The commercial features a sweet lab puppy named Buddy that falls out of his owner’s pickup truck. He finds his way home after a long, dangerous journey and runs into his owner’s arms. “I’m so glad you made it home. Because I just sold you on this website I built with GoDaddy. Ship him out,” she says (GoDaddy). The dialogue is followed by a van door closing on the puppy in a box, whining.

The company released the ad on YouTube before the big game, and received a lot of feedback. Unfortunately, it was mostly negative. Apparently the commercial was poking fun at the very similar Budweiser Super Bowl commercial. But many animal rights advocacy groups and individuals didn’t take the commercial so lightly.

Screen Shot 2015-01-30 at 5.14.58 PM Screen Shot 2015-01-30 at 5.16.36 PM

The advocates were not too happy about what the company was promoting and allegedly supporting through the commercial. To make matters worse, animal rights supporters had already had an issue with the company’s CEO, Rob Parsons. In 2011, he released a video of himself hunting elephants in Zimbabwe. Apparently he had been going on safari in Africa for years. PETA and animal rights activists were dismayed with Parson’s actions. With further research, Parsons did not just shoot any elephant. Elephants can encroach on farmers’ land and destroy their crops. Hunting the elephants is a way to tackle the problem. Locals then use the elephants as a food source.

Because the company received so much backlash, it decided not to run the commercial. But it did come back with a statement. Part of the statement addressed the puppy used in the commercial:  “Finally, rest assured, Buddy came to us from a reputable and loving breeder in California. He’s now part of the GoDaddy family as our Chief Companion Officer and he’s been adopted permanently by one of our longtime employees” (GoDaddy).

GoDaddy needs to be more careful with its commercials. The company’s reputation could be on the line.

The Super Bowl always seems to stir up controversy. First #DeflateGate and now #NoDaddy. Katy Perry better watch out!

 

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